Branding + UI/UX + Visual Design
I am the Graphic Designer for Miss Possible, a start-up toy company that wants to empower girls to dream big and achieve through creating a series of dolls representing real women who did big things for the world, and apps that bring their work to life. As the Graphic Designer, I worked on rebranding the company through a logo and brand identity redesign. I am also currently working on redesigning their website. Here you can view my mockups for my redesigns. The website is currently in development. Illustrations of the doll characters are done by Miss Possible's Product Designer, Kelly Lin.
Branding + Art Direction + Packaging
Seven Foals is a beer I conceived and branded. This beer is a Norwegian imperial stout produced in Oslo, Norway. The brand of the beer is based off of the Norwegian folk tale titled "Seven Foals".
Art Direction + Branding
During my internship at DigitasLBi, all of the interns took part in a two month long intern project where we worked with the Chicago Park District to rebrand their Teens In The Park (TIP for short) programming. The CPD representatives' main concern for the brand redesign was that TIP did not appear "cool". As the art director/designer for my team, I drew inspiration from current post modern trends in design and fashion for TIP's new look. The icons in the logo represent TIP's four categories of programs. Previously, the categories were titled Arts, Sports, Education, and Jobs. As a part of our rebrand strategy, my group renamed the programs into the verbs Create, Move, Learn, and Explore to promote action. I then mocked up how the TIP programming could be integrated into the current My Chi Parks app as well as how the logo would look on wearables and social media posts.
UI/UX + Branding + Visual Design
Code Red was made by girls, for girls. Working in an all female team of designers, we wanted to create an app that proposed a solution to a problem we often face as women. It is an app for females to use in those unexpected moments when they are in desperate need of a pad or tampon in a public space with no one they know to help them out. This app was conceptualized and designed by myself along with Chelsea Choi, Charlotte Petertil, and Siobhan Cooney.
Art Direction + Illustration
As Art Director on Shout's New Generation of Stains campaign, I conceptualized and illustrated a series of badges that one would earn after removing a stain from a new food experience. The badges were used on Shout's social channels as well as their website. Some of the badges were also turned into physical embroidered patches and given to various food influencers on Instagram.
I have such a strong love for illustration and hand lettering. Coming from a fine arts background, I take any chance I get to mix hands-on illustration with graphic design. Here are some examples of my illustration and hand lettering work.
Branding + UI/UX + Visual Design
Slashed is a shopping site that only features sale items and allows users to filter through their favorite stores and brands to find items newly added or get alerts on saved items which have gone down in price. Slashed was designed by myself along with Chelsea Choi.
Art Direction + Print Design
Ninth Letter is an award winning literary journal curated by a group of people in the English department at the University of Illinois at Urbana-Champaign. As a student on the design staff for Ninth Letter Vol 11.1, I was responsible for creating photo illustrations for the journal along with my fellow designer Siobhan Cooney.